Innovative and gamified solutions for

Career Discovery and Talent Acquisition

Who we areHow we do it


To empower student-driven discovery of career opportunities uniquely aligned with personal aspirations; strengthening communities, confronting generational hardship, and ensuring economic futures.


  • Unto Others

  • It’s Just Math

  • Iron Sharpens Iron

  • Be Curious

  • Simplify

  • Why Before Way


Data drives our decision-making and goal-setting. As we continue to innovate new ways to engage young people with career discovery, we’re analyzing the available data to refine and improve our platform and methods.

National Reach

Our platform has a national reach to young people 13-30 and our current saturation is 41 states and growing!


The students on our platform come from a variety of communities. We believe workable solutions require diverse feedback!

Gain Clarity

At the end of each challenge, a majority of young people on our platform make forward progress in career discovery.


Our platform facilitates meaningful engagement amongst team members and between company advisors.


Reuters- U.S. teens advise schools on fall reopening during COVID-19 pandemic

NEW YORK (Reuters) – When U.S. schools begin the next academic year with the country still fighting the…


Silicon Prairie News- Virtual Workforce Development Approach Encourages Youth to Dig Themselves

When CEO Todd Smith speaks about Discover Your Genius, a workforce development challenge for high…


Rapid City Journal- Student Meet with Governor Ricketts to Celebrate Discover Your Genius Accomplishments

LINCOLN — Students from across Nebraska met with Governor Pete Ricketts this week to celebrate their success in…


Omaha World Herald- Bellevue Schools Participate in Discover Your Genius Challenges

Three Bellevue schools participated in the Find Your Genius challenge and were awarded for their teamwork and ideas….


We specialize in

Empowering Kids

It starts with providing access to some of the region’s most dynamic companies and startups while incentivizing young people to look inward to discover a career path that aligns with who they are at their core.

At the same time, we provide organizations and communities with valuable, data-driven insights to strategically identify, engage and nurture tomorrow’s workforce.

How do we do this?

Transforming career discovery

Find the Why!

Find the Why! is our gamified mobile platform, where students and young people (ages 13-30) compete in structured challenges to solve real-world problems put forward by dynamic businesses and organizations. Aside from crucial self-discovery, students compete for cash prizes, virtual internships and thousands in scholarship dollars.

The best part? Find the Why! has no boundaries. From gravel roads and cornfields to alleyways and cityscapes – if a student has a phone or can get to the internet they can join thousands of others in finding their why!

Take me there!
Have a question or comment? Want to schedule a meeting? Hit us up!
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