Innovative and gamified solutions for

Career Discovery and Talent Acquisition

Who we areHow we do it


To empower student-driven discovery of career opportunities uniquely aligned with personal aspirations; strengthening communities, confronting generational hardship, and ensuring economic futures.


  • Unto Others

  • It’s Just Math

  • Iron Sharpens Iron

  • Be Curious

  • Simplify

  • Why Before Way


An Interview with Girl Scouts Spirit of Nebraska COO Lisa Hiatt


Reuters- U.S. teens advise schools on fall reopening during COVID-19 pandemic

NEW YORK (Reuters) – When U.S. schools begin the next academic year with the country still fighting the…


Silicon Prairie News- Virtual Workforce Development Approach Encourages Youth to Dig Themselves

When CEO Todd Smith speaks about Discover Your Genius, a workforce development challenge for high…


Fox 42 News- Local Program Helps Students Connect Virtually with Company Leaders

WATERLOO, Neb. (FOX42KPTM) – You don’t have to shake hands to leave a stunning first impression. With the…


We specialize in

Empowering Kids

It starts with providing access to some of the region’s most dynamic companies and startups while incentivizing young people to look inward to discover a career path that aligns with who they are at their core.

At the same time, we provide organizations and communities with valuable, data-driven insights to strategically identify, engage and nurture tomorrow’s workforce.

How do we do this?

Transforming career discovery

Find the Why!

Find the Why! is our gamified mobile platform, where students and young people (ages 13-30) compete in structured challenges to solve real-world problems put forward by dynamic businesses and organizations. Aside from crucial self-discovery, students compete for cash prizes, virtual internships and thousands in scholarship dollars.

The best part? Find the Why! has no boundaries. From dirt roads and cornfields to alleys and urban jungles – if a student has a phone or can get to the internet they can join thousands of others in finding their why!

Take me there!
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